In the village of product-making, you learn that great experiences require care, sweat equity, and the understanding that the only way forward is by working hard together.

I believe everyone, no matter how senior, should still be in the pixels. I am, and always will be, deep in the work with my teams.

I live by the ethos that your brand is your experience. A creatives POV on crafting moments that matter in that brand is one of the most essential skills of today.

TIME

Brief_ Refresh and relaunch TIME for a new era. Create a platform built for daily use that expands sponsorship opportunities.

Role_ Creative direction, brand design, experience design, interface design.

Success_
+132% Engagement YOY. +159% Digital ad revenue YOY. +156% Page views YOY.

Albertsons

Brief_ Combine all our apps in six months

Role_ Creative direction, interface design, brand design, illustration system, themed design system.

Success_
93% Lift in loyalty signup. Launched in 6 months. 5 Star app experience.

UNDER ARMOUR

Brief_ Create a vision for icons at Under Armour and deliver a branded library.

Role_ Art direction, style guidance and production.

Success_
150 Icons developed in 3 months.

THRIVE MARKET

Brief_ Make us look like a billion dollar company.

Role_ Creative lead of
brand and product ecosystem redesign.

Success_
10% Lift in conversion. 20% Increase in first orders. 5 Star app experience. 3x Webby winner.

CPK

Brief_ Capture the spirit of a California beach house while pushing the brand into the future.

Role_ Creative lead of brand and product ecosystem redesign.

Success_
17% lift in conversion.

SCOUT BY SUTTER HEALTH

Brief_ Help young adults build resilience through creative expression.

Role_ Art direction and lead of product expreience.

Success_
The first doctor approved mental health companion app. 1x Webby winner.